Build & Scale

🔥 Learn the workflows & strategies that took elite agencies like Fat Joe, Story Arb, King Kong, and Off Menu to $1m+ ARR 🔥


I started Build & Scale as a place where I could channel my passion for agency growth, after building three agencies and making just about every mistake in the book. Through these experiences, I found my biggest growth came from writing and learning from those who’d been there before. But I often wished there had been a resource—a real guide on how the agencies I admired actually scaled and overcame their obstacles.

Build & Scale was born out of this need. Our mission? To help agency owners like you navigate the messy, rewarding, and sometimes brutal journey of building a profitable, scalable business. We’re here to offer the real stories, actionable advice, and data-driven insights that you need to break past the bottlenecks holding you back.

MEET CRAIG DEWART

Hey, I’m Craig Dewart, founder of My Content Pal 📝 and We Are Incognito 👻. I was born in Scotland, but I now call South Africa home.

For the past 10 years, I’ve been fully immersed in the world of SEO, always working within agencies since the beginning of my career. I recently made the decision to exit SEO For Hire so I could dive even deeper into the content industry, which I’m passionate about.

I’m a huge fan of the agency model and am excited to explore how the best in the game scale to seven figures—and share what I learn along the way. My vision is to share the real, gritty side of scaling an agency—from the setbacks to the hard-earned wins—while providing actionable strategies for sustainable growth.

Agency
Case
Studies👉

Explore the proven strategies that have taken agencies from small teams to industry giants.

Dive into in-depth case studies where we reveal the exact steps, systems, and tactics used to scale successfully.

Get new tactics weekly

Each edition is packed with insider secrets on scaling, SEO hacks, and content marketing tactics you won’t find anywhere else.
 
From private podcasts and expert teardowns to actionable growth advice, you’ll get everything you need to fuel your agency’s journey to seven figures.

Sabri
Suby

King Kong

Coming soon

Nick
Eubanks

FTF

Coming soon

Nicolas
Cole

Net Worth

Coming soon

Agency
Leaders:
Their
Stories

Ever wondered how top agency founders like Sabri Suby, Nick Eubanks, and Nicolas Cole built their empires?

Soon, we’re bringing you exclusive insights directly from the leaders shaping the agency world.

Sabri
Suby

King Kong

Coming soon

Nick
Eubanks

FTF

Coming soon

Nicolas
Cole

Net Worth

Coming soon

Agency
Leaders:
Their
Stories

Ever wondered how top agency founders like Sabri Suby, Nick Eubanks, and Nicolas Cole built their empires?

Soon, we’re bringing you exclusive insights directly from the leaders shaping the agency world.

Agency Empire Is The Key To Escape The Non-Stop Chase

In the beginning, you’ll pick up the ink that tattoo’s a permanent path to a better, financial future; forever changing the path of your agencies success.

Along the way, you’ll embark on a journey of complete domination through the likes of mastering your mindset and optimising your operations.

At the end, you’ll have the knowledge of a tried and tested agency owner, at a fraction of the cost and a fraction of the mistakes.

Learn More Sign up today

Do You Dream Of A Life
Without Limits?

Join Us If You…

  • Have been chasing your success excessively that you’ve forgotten what rest feels like
  • Want your life back
  • Desire to live dangerously through freedom
  • Have a hunger to dominate your industry but have been starving for too long
  • Have a thirst to cement knowledge better than a sponge soaks water

Avoid Us If You…

  • Are looking for a jump-start route to success
  • Hate consistency
  • Enjoy the comfort of shackles
  • Prefer to be change-resistant
  • Are a dick
  • Blame your failures on everyone and everything around you, even down to the pen that’s stopped working
Expand Your Empire Today

100% transparency • 0% bullsh*t.